NEWINSUB, operating under the trade name Aalmore Apparels, was founded by Harsh Shah with a bold vision: to redefine the fast-fashion apparel segment in India. Built on innovation, customer obsession, and trend-driven creativity, NEWINSUB has rapidly evolved into a trusted name for fashion-forward individuals who seek quality, affordability, and style—all in one place.

Our Story: From Idea to Impact

Founded with the passion to make global fashion accessible to everyone, NEWINSUB blends modern aesthetics with everyday comfort. Under the leadership of Harsh Shah, the brand has grown exponentially, serving customers across India with unique apparel collections that reflect confidence, individuality, and contemporary culture.

What started as a small clothing initiative has now expanded into a thriving fashion label known for its exceptional product quality and seamless customer experience.

Design Philosophy: Trendy, Comfortable & Customer-First

At NEWINSUB, every design begins with understanding the pulse of our customers. Our collection is carefully curated to match evolving trends while maintaining timeless appeal. Whether it's chic casual wear, statement pieces, or everyday essentials, our apparel is crafted to help individuals express their personal style with ease.

We believe fashion should empower—making you feel bold, comfortable, and uniquely yourself.

Commitment to Inclusivity & Empowerment

NEWINSUB takes pride in creating an inclusive workplace that values talent, passion, and growth. Our mission is not only to deliver great clothing but also to build opportunities within the fashion ecosystem. Through skill development, fair work opportunities, and equal representation, NEWINSUB continues to contribute positively to the apparel and e-commerce industry.

Quality You Can Trust

Every product under Aalmore Apparels is crafted with precision and care. From fabric selection to final stitching, we ensure that each piece meets high standards of quality, comfort, and durability—allowing our customers to shop with confidence and wear their style proudly.

A Growing Fashion Destination

With thousands of satisfied customers across India, NEWINSUB is quickly establishing itself as a leading online destination for trend-setting apparel. As we continue to expand, our goal remains unwavering:
to deliver premium fashion at accessible prices, backed by exceptional service and customer satisfaction.

Company Details

Trade Name: Aalmore Apparels
Legal Name: Harsh Shah
Brand Name: NEWINSUB
Industry: Fast Fashion Apparel
Location: Surat, Gujarat, India